Since the arrival of the internet opened up a new era for football betting, it has now overtaken horse racing as the most popular sport among the betting community. More money is staked on football than any other sport, and for anyone looking to get involved, it pays to be armed with as much information as possible.
That means looking beyond the basic analysis and stats needed for successful punting. Professional gamblers will know that there is much more to take on board and that means looking for the best football betting sites and understanding why one bookie is better than another. Here’s what you need to look out for.
Do You Get an Enthusiastic Welcome?
All of the best football websites start giving value right at the very start of the betting journey. This means offering a strong welcome bonus with fair terms to get things off to a good beginning. Many of these sportsbooks have what is called a matched deposit so, if you open an account with £50.00 they may match it and give you £50.00 in free bet tokens as a bonus.
The type of bonus and the amount in question will vary but we all want a little extra, and this is an important part of football gambling. Now that we’ve got things off and running in a positive way, let’s take a further look at how the best UK football betting sites stand out from the rest of the competition.
Choice Is Key – Or Why More Is More
When it comes to finding the best UK football betting sites, we think there are two key factors to look out for – choice and value. Choice comes with a range of markets that goes beyond the result and covers a whole host of side bets at the same time. For many punters live football betting is also important, so if you like to stake in play, make sure that the bookie in question has a good set of live markets before you sign up.
Some of the best football bets can be found away from the main result, and one of the more popular side bets involves individual goal scorers. With prices starting at around 3/1, even for the most potent strikers in a team, there is some good value to be found here at times, and anyone who knows how to bet on football is aware of all of the options involved.
The best football betting sites will always have a number of goalscorer markets available starting with “first goal”. As the name suggests, this means betting on the player who you think will score the first goal in the match in question.
There are many variants on this punt, and the best football websites will always give you alternatives. So, we can now bet on who will score the last goal in a game, and we can also bet on whether a specific player will score a goal at any time in 90 minutes.
The rise in live football betting has also given us another option where we can pick a point in any match and make a bet on which player we think will score the next goal.
Best Sites Where You Can Bet on Football
|100% in Bet Credits||Up to £100||£5||9.6 /10||Join Now|
|New Customers only. Up to £100 in Bet Credits. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.|
|100%||£30||£0.1||9.3 /10||Join Now|
|50%||£100||£15||9.0 /10||Join Now|
|New Customers; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to £100; 6x deposit and bonus turnover (min. odds 3/5 on singles and 2/5 per selection on acca bets), in 30 days, for bonus release; Some bet types don’t contribute to turnover; Withdrawal before turnover results in bonus cancellation; Terms apply; 18+.|
* T&C’s apply. Click on Join Now for details.
The Best Football Bets Aren’t Always Straight… -Forward
In any football match, there can be hundreds of side bets listed by the bookmakers. Some of these will be very obscure while others, like the goal scorer options, have developed to become some of the best football bets for any game.
Both Teams to Score
Many of these bets involve goals, and we’ll start with the Both Teams to Score punt. Often abbreviated to BTTS, we are speculating on whether both teams will score in the match in question and the best football websites will list either a Yes or a No option. While the odds for either are relatively small, this is a market that can turn regular profits for those who do proper research into sides’ recent results to see if they have a potent attack and a leaky defence.
Overs and Unders
Goals continue to provide the theme in the Overs and Unders Market where all of the best bookies for football will set lines and the punter’s job is to bet over or under that line. For example, at the very start of the list is the 0.5 line and if there is at least one goal in the game, it will trigger a profit for those for staked over that line. Meanwhile, a 0-0 draw is good news for those who went under it.
Lines extend all the way up to 8.5 for most games, and you’ll find lots of tips around to confirm the popularity of this bet. As a variant on the Over / Under rule, it’s also possible to bet on the exact number of goals in a game although this obviously carries greater risk as you will need to be precise.
End Score, Cards, and More Options
Other common bets include speculating on the correct score in the match while there is also Winning Margin, Teams Winning to Nil and many more. Alternatives also exist in the discipline markets where players can bet on whether there will be at least one red card in the game. It’s not possible to bet on one yellow as these are very common, but a small number of the best football betting sites will issue markets for specified players to pick up a booking.
All of the options that we’ve listed above can also be taken in the live football betting markets where they are also popular.
There are many more besides and as we’ve mentioned there can literally be hundreds of available markets for any game in the Premier League or smaller divisions from across the world. There’s too many to mention, but when you’ve identified the best site to bet on football games, you can simply log on to your new account and assess exactly what options you have available.
The Best Sites for Football Bets Offer Ongoing Value
We mentioned that the best bookies for football will always balance the elements of choice that we’ve listed above with great value but where does that value come from? We touched on the welcome bonus, and that’s important, but it’s soon over, and customers then have to decide whether to stay with that sportsbook on a long-term basis.
The first and most obvious element to value comes from the odds that a bookmaker publishes on a daily basis. When deciding which is the best site to bet on football games, this is an important consideration and forms an essential part of anyone’s football gambling strategy.
There is a choice of odds comparison sites which can help punters decide on the best football betting sites, but the problem is that they only tend to focus on the more established brands that have been online for ten years or more. That’s all fine, but perhaps there’s a new operator who is consistently beating those prices and giving you better value.
In these circumstances, the only way to decide which betting site is best for football odds is to check the numbers yourself. Don’t worry as it’s not a case of looking at thousands of bets, but if you take a cross-section from ten markets, you will get a clear idea of whether a bookie is competitive or not.
It’s also worth keeping in mind that a number of bookmakers are also getting involved in price boost offers. No-one is exactly sure when these will appear and how much of an increase will be on offer but many of the best bookies for football, including established brands and new operators, are getting involved with this type of deal and it’s easy to check the promotions tab of their site to see if they are active in this respect.
Promotional Offers to Check
Alongside competitive odds, the best football betting sites will also look to back up their welcome offer with some ongoing deals that can be used by all customers. These aren’t just gimmicks as many of the old established bookies, the ones that have been around long before the internet, get involved with these promos.
They can take many forms, and a lot of these will focus on accumulator punts. One of the best football bets for an experienced player is a straight line multi because, while the exposure may be higher, the potential rewards for a winning stake are much greater.
Bookmakers are well aware of this, and this is why we see so many offers attached to football Accas. These can usually take two forms, and the first of these is commonly referred to as Acca Insurance.
The exact terms will differ depending on which outlet you use but a typical deal might take four teams to win their respective matches, and if just one of those sides fails to pick up the three points, your stake will be refunded.
Most of the best UK football betting sites have some form of Acca insurance, and there are just subtle changes in the terms. We mentioned an example involving four teams, but some bookies may increase this to five. It should also be remembered that there will be a maximum stake: this may vary between £10.00 and £50.00 with an average of around £25.00 and those refunds are likely to be issued as free bet tokens.
Another type of offer related to multiple betting is called an Acca Boost, and once again, the best football websites around are looking to list promos of this kind. As that name suggests, punters can get a percentage price boost for landing a winning accumulator, and in some cases, the rewards can be very high indeed.
Again, the terms will vary depending on which site you use but the best bookies for football generally start this type of bonus for four winning bets, and you may get a boost of 5% on your winnings. At the top end of the scale, a 20-fold winning bet may get a lift on returns of 60% or even more.
As we always say, please do check terms and conditions but those are typical accumulator offers from around the sportsbooks, and for those who know how to bet on football effectively, they can all be harnessed to make additional returns.
Bore Draws and Player Boosts
Multiples are popular options but some of the best football bets are much simpler, and they can also attract their share of offers and promotions from around the best football betting sites. Many bookies issue what has affectionately become known as the Bore Draw Breaker where losing bets in the Correct Score market can be refunded if the match finishes 0-0.
Other deals might take a player in the first goal scorer betting and double his profits if he goes on to score two or three goals. There are hundreds of different deals out there, but the point is that when you ask the question which betting site is best for football, the presence of deals of this kind puts them further up the list.
Study Stats and Form
We’ve given you our guide on what factors you need to take into account when looking for the best football betting sites and now it’s over to you to find a good home. Once you’ve made your choice, you can then focus on the task of making regular profits.
At the heart of football gambling is the study of form and statistics, and in the modern day, it’s so much easier to search the web and look for up to date, relevant stats. Head to head figures are important too so if you’re betting in the result markets, don’t forget to check on how a team has fared against their upcoming opponents in recent seasons. The same principle applies to individual players so check to see if a striker or midfielder has a good scoring record against a particular side and you can then harness that information to help with staking in the individual goal scorer markets.
You can, if you like, listen to the advice of others by following tipster columns which can be found online while there are still many of these in the printed, mainstream press. In time you will find your favourite pundits, and you are free to look and make your own decisions, but if we were to offer one piece of advice, it would be to not pay for tips.
While some readers may attest to the success of tipping sites, others feel that they have been a waste of time and money so this is something to bear in mind.
Go Get Organised
Organisation is also a big key to success and even though you may have discovered what to you may be the best site to bet on football games, chances are you will eventually have multiple accounts. There are literally hundreds of sportsbooks online, and we may want to sign up with a few of these even if it’s just to take advantage of all the welcome offers.
This can quickly be confusing in terms of keeping track of logins and balances so make sure you know where your accounts are kept and how much you have in them at any given time.
Setting a bankroll and betting within your limits is also vital if you are to make a success of football gambling and the best piece of advice here is to not chase losses. That’s a very simple and basic tip for anyone starting out in football betting, and if you can’t follow it, you should really look for something else to do.
Hopefully, as we reach the end of this long guide, you now have enough information to help you make informed decisions in regard to betting on football. It all starts by finding the right bookmaker based on that important mix of choice and value.
Once on board, there are hundreds of football markets to bet on. It’s a thriving pastime, and hopefully, you are all set for an enjoyable and rewarding experience.