Best Betting Sites in the UK for 2022A favourite pastime of the nation, sports betting is naturally a saturated market. As a legal and strictly regulated activity, it generates billions of pounds every year, keeping its unwavering popularity amid the fluidity of the iGaming industry. Following a surge in interest over the past couple of years, it’s hardly a surprise that more and more bookmakers are vying for customers’ attention. But how can you tell which indeed are UK`s top betting sites in 2022?
List of Top Sports Betting Sites – Best Bookmakers Online in 2022
|£50 In Free Bets||Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #AD||Bet365 Review||CLAIM BONUS
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- Top Betting Sites List
- Bookie Rating Criteria
- Licensing and Regulation
- Types of Bets
What’s the Best Betting Website for UK Players?When you look at the basic principle of sports betting, bookies may all look the same. Seems like a pretty straightforward process – you bet money on a team or a player. If they win, you win; if they lose – you lose. So, you better put your money at a betting site that offers the best odds and therefore the highest wins, right? Well, sort of. In the 2010s, with all the technological advancements and online possibilities, there’s a lot more to finding a reliable betting site than choosing the one that offers the seemingly best winning potential. When betting online, you need to consider:
- Safety / Security – as convenient and ubiquitous as doing everything online is, cybercrime is never to be snubbed especially at the rate that personal data is flying around the internet. Any website that stores your personal and financial details has to be secure and offer multi-tier protection like domain validation and SSL encryption.
- Licensing – it’s hardly necessary for us to point out that the first thing you need to check about a site where you will be depositing money and sharing personal information is whether it is licensed and regulated, offering a top level of customer protection.
- Variety of markets – you don’t need to leave your house in order to watch any sports event you like, so why limit yourself with just the omnipresent football and horse racing when it comes to betting? A good bookie will dote on their customers’ every whim with a variety of tournaments, games, and markets.
- Payment options – the top online betting sites will offer you flexible banking methods, with instant deposits and fast processing of withdrawals on different platforms. Along the traditional debit cards and e-wallets, cryptocurrencies are also gaining ground.
- Bonuses – if there’s one thing that we can say holds true for all betting sites, it’s that they will offer their customers different types of bonuses and promotional offers. From the standard deposit match to the different free bets, cashbacks, or best odds guaranteed – no sportsbook will even entertain the idea of omitting promotions.
- Mobile – with in-play betting taking the spotlight from pre-match bets, and options like live streaming and omnichannel, the top betting sites are changing their availability and are making sure they can provide relatable experiences to all their customers on relevant touchpoints.
- Site usability – in order to meet today’s savvy users’ needs, online betting sites are designing their sites to be responsive and easy to use across all platforms. The level of immediacy required by the way operations are processed on different devices necessitates contemporary clear-cut design and scalability, which add to an unhindered betting experience.
- Reputation – going for an illustrious brand may seem obvious; if they’ve been around for decades and have millions of customers, they must be doing something right. However, it’s not a rare occurrence that even the biggest players on the market may be subject to huge fines for not so righteous practices.
Highest Rated Bookmaker Based on Top Bettor’s Criteria
- Ability to bet in-store
- Mobile App
- Variety of Markets
- Customer Care
- Easy Registration
- Bonus Offer
- Banking Options
How Sports Betting Is Regulated in the UKOne of the main concerns people may have when it comes to placing a bet online is whether it’s a legal activity that is controlled by the respective authorities. If you’re a British resident, you can rest assured that the UK betting market is one of the safest and most strictly regulated in the world. Betting and gambling has been legal after the Betting and Gaming Act 1960 allowed shops to be opened and legalised gambling for small sums. In the years to come, with a surge in shops openings and the rise of the internet making betting available to broader audiences than ever before, new regulations were introduced, and the UK Gambling Commission was assembled under the Gambling Act 2005. It is now the Government’s executive body responsible for the regulation of all gambling and betting activities. All UK-facing operators, regardless of where they’re based, need to be licensed by the Commission in order to sell their services and advertise to British clients.
UK Bookmakers’ Licenses and Monitored PracticesIf you’d like to be absolutely sure that you’re betting at a regulated site, check for the UKGC’s logo at the footer of the page. It should be clickable and take you to the commission’s page where you will be able to see the current status of the betting site’s license. If it’s just a picture, or if the license has been suspended, stay away from the sportsbook. Spread betting is regulated by the Financial Conduct Authority which also regulates UK’s financial markets and operates independently of the UK Government.
|Bookie||Gambling Commission||License||Ref. #||ADR|
Settling Disputes with Online Betting SitesWhile the Gambling Commission supervises betting activities and monitors the self-exclusion practices and methods of protecting vulnerable users which sportsbooks employ, as well as the way they share information with their customers, it doesn’t solve disputes itself. It does, however, require that operators provide dispute resolution free of charge if they don’t manage to settle a dispute about the outcome of a bet at the first stage of their complaints procedure. There are eleven commission-approved ADR (alternate dispute resolution) providers including IBAS that sportsbooks work in association with.
Promotional Bonuses and Betting Offers at Online SportsbooksAs we already mentioned, and as you’ve surely noticed when browsing betting sites, or just by turning on the telly or logging into social media, betting sites offer bonuses. For anyone lacking interest, such unsolicited messages can be a nuisance, but for bettors on the prowl for lucrative offers it is very often the determining factor when choosing a betting website to sign up with. For bettors, the welcome bonus is still the main reason to click on an ad or go all the way through with a registration.
Welcome Bonuses for Newly Registered PlayersThere are two main types of bonuses available to newly signed up players – a match-up for their first deposit or a free bet. With the first one, you will receive a bonus amount that matches your deposit and can vary across sites, starting from 50% and reaching as much as 500%. The bonus funds and winnings made from using them are cashable, which means that you will be able to withdraw them after you have met a set of requirements such as wagering, minimal odds, and validity.
Top Bonuses Offered
|Bookmaker||Deposit Bonus||Wagering||Free Bets||ACCA||Cashback||Loyalty Club|
|Bet365||£50 in Free Bets*||Non-withdrawable||Yes||Yes||Yes||Yes|
|Betfair||100% up to £100||6x||Yes||Yes||No||Yes|
|Unibet||Money back up to £40 if your first bet loses + £10 Casino||3x||No||Yes||No||Yes|
|888Sport||Bet £10 Get £40 + £10 Casino Bonus**||30x||Yes||No||Yes||No|
Free Bets and How to Make Use of ThemWith free bets, the bonus is not bound to a deposit you make, but rather a qualifying bet instead. Almost all good betting websites offer free bets much to their customers’ delight. Although it’s a popular sign-up incentive, it’s also commonly used by best betting sites as a promo offer for loyal customers as well, especially during big tournaments, competitions, and championship. bet365 often offer free in-play bets on football matches from major events like the UEFA Champions League or the FIFA World Cup. Bettors gladly choose them because of their risk-free nature. The free bet bonus is sticky, which means that if you win, you will get to keep the winnings, but the amount of the bonus will be subtracted from the sum you can withdraw.
Loyalty Rewards and More PromotionsAlthough deposit match-ups and free bets typify the welcome offers, there’s more bookmaker offers you can expect from the most generous betting sites. There are different incentives known as bonuses on loss like cashback offers or the ACCA insurance which provides a refund (up to a certain amount) if an accumulator bet is lost because of a single leg. Loyalty rewards are gaining more and more popularity since both bookies’ and bettors’ attitude seems to be gravitating more towards retention rather than bonuses with wagering requirements. This commitment of customers is evident in the declining number of accounts the average bettor has, which was four in 2017.
New Regulations for Sportsbook Ads and BonusesAfter the Financial Bill of 2017 was passed, experts were quick to throw in their two cents in different bellwethers for industry trends after it became clear that remote operators would have to pay 15% tax on free and discounted bets in addition to the point of consumption tax. However, financial regulations and taxes are just the vicissitudes of a multi-billion industry, and online betting sites have weathered not one or two regulation frameworks, so the latest taxes and regulations imposed by the UK government are not likely to cause the industry to transmogrify into a no-bonus wasteland anytime soon. The Bill also changed the definition of “prizes” as a pre-emptive measure against operators equating the value of free plays with prizes. In addition, the UKGC is also tightening control over betting commercials and age-verification practices as part of its effort to protect children from possible harm.
|Operator||SSL||GDPR||ID required||2-STEP verification||Self Exclude||Rating|
Stay Safe When Sharing Sensitive Information OnlineGoogle is now marking all pages using an HTTP connection “not secure” which prompted all sites to purchase a trusted certificate. Trusted certificates may be issued to websites that aren’t staunchly dependable, so we advise that you look for domain validation as well. The top level of protection you can get online is an extended validation certificate that only legal entities that have provided all necessary documents can obtain. Such organizations’ name and location will appear in green, next to a green padlock, in the address bar. Once you’re certain that your data will be kept out of harm’s way, you can proceed to the verification stage. The most trusted betting sites employ two-step processes, like the Google 2-step verification. With this modality, a piece of information will be sent to your email after you’ve filled in the required password field. Only after you’ve been provided a security code, will you be able to log in and use your account.
What Documents Can Betting Companies Require?Bookies can – scratch that – they must ask for verification documents as part of their security proceedings. You may be required to send a copy of your ID, passport, driver’s license, or other clear proof of identity. Like we already pointed out – if you have no concerns about the site’s safety, i.e. you’ve checked its license and SSL protocol certificate, you can have complete peace of mind disclosing sensitive data.
Types of Sports Bets & Wagers Explained – Different Ways to Bet On SportsThe variety of sports bets and wagers adds salt to your betting endeavours, and when you register with a trusted, long-standing betting site that puts customer experience first, you will discover a plethora of options. In the next lines, we’ll give you a brief walkthrough of the most widespread types of bets but if you’d like to delve deeper into all the possibilities and systems you can use, our extensive sports betting guide is yours to bookmark and peruse at your leisure.
How to Bet On Sports – Online Sports Bets for BeginnersIf you’re floundering at the selection page, befuddled by the overwhelming choice, the path of least resistance is the win or “straight” bet, also known as moneyline wager in the US. Bettors will usually make a beeline for those among the selections because they’re considered to be traditional and involve less to none analysis or preparation, making it the perfect choice if you’re beginning to dabble in this matter. In essence, it’s just choosing who will win between two players or teams or whether they will draw (if applicable to the sport). Odds can be equal or vary greatly, making one opponent a hands-down favourite, based on the compilers’ analysis of previous outcomes stats and players’ past performance. Totals or Over-Unders is also a relatively easy option you can find at betting sites, as the prediction is a very simplistic one – a bookie sets a line of points or goals for the game and bettors can wager whether the total number will be over or under this number. Outright bets are rather straightforward, too, as they are wagers placed on the winner of a competition or a tournament before it has started. These bets are known as future or ante-post betting.
Top Rated Betting Strategies & Markets
- How Do Betting Odds Work
- Arbitrage Betting Explained
- How Hedging Bets Work
- Kelly Criterion Betting Strategy
- Moneyline Betting in Sports
- Parlay Betting Explained
- All about Point Spread Betting
- Meaning of Over Under Betting
- Understanding Outright Bets
- What Prop Bets are About
- Explaining a Bet Accumulator
- Making Betting Permutations
- Basic Probability and Value
Options for Advanced BettorsHandicap betting is widespread, although it may appear baffling to newbies. Betting sites’ handicap markets give bettors the option to improve their chances of winning by reducing the odds or vice versa – improve the odds but reducing the winning chances. For the purpose of betting, extra goals or points can be awarded or deducted, thus affording more and different wager opportunities. A similar bet is points spread where points and goals are again added or subtracted, but it’s with the intent of making the two opponents virtually equal. Specials provide almost unlimited supply of options, as they can cover everything from who will score the first goal, to whether there will be a penalty, the time of the first goal, and many more. Trust us – it is impossible to exhaust all variables in one paragraph. So, if you’re fed up with the run-of-the-mill straights or outrights, you can tinker with the specials (or prop bets as they are also known) to your bettor’s heart content. They can be just for fun, on the flat principle of gambling and pure luck, but they can also be an educated guess based on thorough research and deep understanding of the sport.
- Cash Out
- Up to £40 in Free Bets
- Live Streaming Available
- Lots of Promotions
- In-Play Bets
Online Betting Exchange Explained – How it WorksIt should be noted that the basic principle of betting exchange is very simple and easy to understand. It acts as the middleman, i.e. it connects people who have opposite bets; e.g. someone who says team A is going to win and another person that claims team A is going to lose. The one that is betting for the player or team to lose is called the “layer”, and the one that is betting on the player or team to win is called the “backer”. The former acts as a bookmaker because they receive the backer’s money and they will pay it out if the selection is successful using the relevant odds. What is the betting exchange’s role here? It handles the money of the two parties. When the wagers are agreed, the betting exchange receives the layer’s prospective payout and the backer’s stake. If the bet wins, the backer is refunded their stake, and they also receive the layer’s payout. And if the bet loses, the betting exchange returns the potential payout to the layer who also gets the stake of the backer. So, now you might be wondering, what does the betting exchange win by being the middleman between the layer and the backer? There is a small commission that is taken from both parties. This is how the betting exchange makes their money. Now, you might be wondering where you can find a betting exchange. The truth is that this form of betting is available online just like bookmakers. It comes in the form of sites where one has to open an account and make a deposit. There are many sports and markets available to bet on. You have to select a market and choose whether you want to lay or back. It works the same as a betting site; the only difference is that with betting exchange websites it is another punter that handles the bets and money rather than a sportsbook. And there is also one more difference. When you make wagers at a bookmaker, you need to agree with the odds that they offer. When it comes to a betting exchange, though, you are free to suggest odds to your liking, and if they are approved by the layer, the bet is agreed. At the same time, if you find a layer’s proposed odds to be satisfactory, you can accept an existing bet. The same options are available if you want to be a layer. You are at liberty to choose your own odds. If a backer likes your terms and accepts the set odds, a bet will be agreed. It is very simple and straightforward.
What Is the Truth about “the Juice?”If you decide to take a punt on a 50/50 outcome like the result of a tennis match between players with equal chances of winning or the coin toss at kick-off, you’d expect commensurate odds of 2.00 for each possible result. Well, that would be the case if the odds were “fair”. However, there’s this funny little thing called profit margin which is prerequisite for sportsbooks’ practices. For bettors, it effectively translates to paying a commission. Known also as the vigorish (vig), overround or “juice”.
Best “Juicy” Bookie
- Horse Racing:……..4.40%
How to Make the Best of the Betting Markets VarietyIn the sports betting world, markets provide a marketplace for odds or a place in which betting sites can list their odds for every possible outcome of sporting events. Gamblers can choose odds from a market based on the outcomes they believe will happen. A betting market consists of one category of wagers. There might be many markets for a single event, which enables you to focus on a particular type of betting. For instance, a single football match is going to have separate markets for gambling on the match result, the number of goals that are being scored, the goal scorers – or players who will score goals – as well as the winning margin. The top-rated betting sites sometimes offer dozens of markets for high-profile fixtures. Not to mention that there are many operators which offer a single-wallet account across all their platforms. However, this is only for the operators which support other networks as well.
Live Betting – In-Play Betting with Live OddsSports bettors nowadays demand a more engaging and exciting experience and, in many cases, are looking for instant gratification. In-play betting has met this demand, as some of the biggest companies report that it accounts for two-thirds of their total handle. Almost every betting site offers live betting, and if you find one that doesn’t, you’ve either stepped back in time, or you’re looking at the wrong places.
- 888Sport 888Sport – This is the best Choice for Live betting. Plenty sports coverage in Live console. Very informative Live infographic. “Instant betting” is available on desktop and mobile.
- Bet365bet365 – In order to take advantage of Live/In-Play Betting options you need a funded betting wallet or a bet in the past 24h. Geo-location restrictions also apply.
- William HillWilliam Hill -Enjoy betting on thrilling greyhound races. In order to do that, you need to have a positive account balance or have placed a bet in the last 24 hours.
- BetVictorBetVictor – You can watch live horse racing, the only requirement is that you need to place a bet upon an event for it to be streamed.
eSports – A New Niche You Need to Look IntoLive betting is especially popular for eSports, which may have been considered a fad a few years back but has now grown into a massive industry that generates hundreds of millions from media rights, merchandise, ticket sales, and advertising. A major sportsbook offering vast eSports markets has reported growth of 127% of its eSports bet count, with the live bet count – a whopping 403%. League of Legends is the most popular MOBA up to date, and there are always events you can wager on. There are the Summer and Winter Splits as well as the most popular World Championships. There are also various leagues depending on the server of the players. Even you’re not that much into pixelated battles, this is a market well worth exploring, as statistics show that bookies lose 90% of bets on e-Sports.
Mobile Betting Apps – How to Bet on the GoMobile domination is an accurate description of how the online betting industry has been evolving over the last years. Phones, tablets, and all sorts of portable gizmos have introduced ease, speed, and convenience we could have only imagined 10 years ago. Bookmakers roll out native iOS and Android apps designed with modern users’ needs in mind and make their websites scalable across the device spectrum, with improved navigability on touch screens. Combined with the latest innovations introduced by software companies, betting on mobile is not only on par but is actually becoming the norm. For UK citizens, Google has now allowed geo-targeted real-money betting apps, so Android users no longer need to make do with the responsive carbon copy of the main website or resort to changing security settings. The biggest names in the industry have already launched their apps on the Play Store, so in a fast and secure installation, typosquatting worries aside, you can have unlimited betting opportunities facilitated by the intrinsic sharp resolution and colour gamut of Android. Their latest features will accommodate your experience as well. Twice the boot speed of powering up and autofill can certainly come in handy for logging in when cashout is on the line, while Picture-in-Picture lets you handle your betslip operations while still staying on top of live streaming. Adapting to the mobile transition, operators also had to introduce convenient and secure payment methods for mobile users. Find out more about the banking options next.
Ease of Depositing and Cashing Out on MobileThe betting industry has seen a massive push towards secure banking, especially on mobile devices, so payment methods like Boku, Zimpler, and Apple Pay are now utilised, providing simplicity and flexibility to mobile users. A caveat, though, is that the maximum amount of deposits actioned this way is relatively low (£30 at Boku for reference) and that they can’t be used for withdrawals.
All the Best Bookies Accept Debit Cards and e-WalletsOf course, debit cards have been the go-to option of netizens handling online transactions for the longest time, and today they are the linchpin of every bookie’s financial operations. Visa and MasterCard are ever-present, and American Express may also be an option. In January 2018, a new law was passed which prohibits UK companies selling to domestic consumers from adding surcharges to payments made by debit card both online and in-store, so you can rest assured that your deposit will be processed fast and securely without incurring fees.
- No additional fees!
- Safe and secure!
Bitcoin Sports Betting Sites are Getting More Popular than EverBitcoin is the most popular crypto-currency, and its usage has risen drastically in the past several years. One of the biggest differences between Bitcoins and traditional currencies is the lack of government oversight or an issuing bank. The crypto-currency does not operate within any country’s laws, which makes it invulnerable to seizure by any government. This is one of the reasons for its popularity and rapid growth and the increasing number of sports betting sites accepting Bitcoin.
The Future of Sports Betting – Innovations That Change the IndustryA true shapeshifter, over the past 20 years online betting has been exponentially growing, taking legislation and regulation in its stride, and wielding technological advancements to augment a multi-billion industry and ameliorate the negative aspects of gambling. Technology has revolutionised every aspect of the sector, from regular sports betting to in-play wagering, and we feel in the right place to say that more progress and innovations lie ahead. The Omnichannel experience lets bettors switch seamlessly from land-based shops to online betting sites, using the same credentials across as many and different devices as they wish. All channels are integrated, allowing you to stay on top of the events you’ve placed a bet on anytime, anywhere, on any selected channel. Blockchain technology has been slowly creeping into our lives, and nowadays its presence is felt like never before, with Google search trends showing new records, as well as the collective crypto-currency market cap which is currently at its highest. However, there are particular industries with which Blockchain technology and crypto-currencies are able to connect with on a deeper level, betting being one of them. Artificial intelligence can be quite effective in combating betting addiction as well as its consequences. In addition, self-learning AI units using neural networks in combination with state-of-the-art algorithms map out behavioural patterns which can be used to funnel the possibilities when making predictions on sports events. Swarming is a unique approach that relies on different groups of people’s knowledge, perceptions and proficiency in different areas in order to provide insights and predictions on numerous subjects. A relatively new concept in software, so far it has demonstrated consistent accuracy in sports betting predictions.
Frequently Asked Questions
How accurate are betting sites in their odds?
- When preparing odds, the primary goals of sportsbooks is to attract punters on both sides of an outcome and include the bookmaker’s commission. Therefore, betting odds don’t represent statistical probability.
How to make multiple accounts?
- Online bookmakers allow only one account per user. Moreover, they usually allow only one account per household. These measures are explicitly stated in the Terms and Conditions of sportsbooks.
How to block/unblock all bookies?
- GamBlock is designed to stop access to online gambling on computers and mobile devices. The program prevents access to betting sites and gambling features on platforms such as Facebook and Steam.
Can you use UK betting sites abroad?
- You can use your betting account abroad only if the bookmaker is licensed in that country. For example, bet365 is licensed in Spain. If you go to Barcelona, you can place live bets with bet365 from Camp Nou.
What sportsbooks don’t check age?
- All betting sites in the UK are required by law to check the age of their customers. This measure prevents any underage gambling. Naturally, bookmakers can lose millions in fines if they don’t comply.
Why do online bookmakers ask for address?
- This measure is part of the Know Your Customer (KYC) legislation. It proves customers are real persons. The goal of the action is to prevent any money laundering through gambling.
Are there any websites where you can deposit £1?
- Paddy Power accept deposits of one pound through their betting shops only. However, the top betting operators accept minimum deposits of at least £5.
Can sportsbooks ban you?
- Sportsbooks can ban users for significant violations of their Terms and Conditions. Such bans are usually instituted for cheating or some other form of fraudulent activity.
How quickly can I get my winnings?
- Punters can get their winnings as fast as their payment method allows. E-wallets are usually the fastest withdrawal options that can pay out the winnings within a day.
Are my winnings tax-free?
- Winnings from gambling are tax-free in the United Kingdom. Furthermore, authorities do not require winners to report their winnings to HM Revenue and Customs.
How do bookies get scores?
- Bookmakers outsource a lot of their data management to companies like SBTech. These companies specialize in processing data from thousands of sports events per month.
How can I get my sports betting account suspended?
- By violating the terms and conditions of a sportsbook, customers can get their account suspended. Such violations include having multiple accounts, event manipulation, payment fraud, exploitation of software loopholes, etc.
Why are many betting sites incorporated in Gibraltar and Malta?
- Both Gibraltar and Malta offer attractive financial and legal conditions to gambling companies. Moreover, their regulators are famous for setting better standards in the industry.
How Many betting companies are there in the world?
- There are hundreds of betting operators in the world, and new websites emerge every day. However, most of the newcomers are broke or closed by authorities before the end of the month.
What if I have a dispute with the bookmaker, or they refuse to pay out my winnings?
- It is best to resolve any conflicts with bookmakers without the involvement of third parties. However, if this is not possible, it is best to contact your bookie’s Alternative Dispute Resolution (ADR) provider.
Final Thoughts on Finding the Best Sport Betting WebsitesWhen a bettor takes a punt on a sports event online, they’re wagering on a real-life event. Whether it’s betting on Wimbledon, the Premier League, or CS:GO tournament, the actual gameplay happens in real life, as does the entertainment experience, which makes online betting fundamentally different from other forms of online gambling. This sense of immediacy is what the best betting sites try to convey. To that end, they rely on cutting-edge technology to deliver the right product, on the right channel, at the right time for the person, with main focus on the player experience and gratification. Despite the many regulation disparities globally, the UK online betting sector continues to mature, thanks to the increased popularity of mobile wagering, in-play betting, and the proliferation of markets. In an event-driven industry, identifying opportunities allows operators to project growth and deliver quality and consistency to online bettors. References
- The Gambling Commission was set up under the Gambling Act 2005 to regulate commercial gambling in Great Britain in partnership with licensing authorities.
- The Financial Conduct Authority is the conduct regulator for 58,000 financial services firms and financial markets in the UK and the prudential regulator for over 18,000 of those firms.
- IBAS is a gambling-specialist Alternative Dispute Resolution (ADR) Service, adjudicating on disputes between licensed gambling operators and their customers since 1998.
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