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100% Up to £100
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* New Customers only. Up to £100 in Bet Credits. Sign up, deposit £5 or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.

Noteworthy Offerings T&Cs apply

Money Back as a Bonus up to £40 if your first bet loses + £10 Casino

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* New customers only. 18+, Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.

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Bet £10 Get £40 in Free Bets

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* New Customers only, 18+ .£10 min deposit. The bonus will be applied once the full deposit amount has been wagered at least once with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & full T&C's apply.

Should you Consider this Betting Exchange? – Smarkets 2020 Review

Smarkets are one of a number of betting exchanges who are available as alternatives to market leader Betfair. All of them have advantages and are worth considering for different reasons but in this review, we will list a number of plus points that make Smarkets a very sound prospect for those looking to sign up with a new provider.

  • Smarkets
  • Bonus£10 Free
  • RegulationUKGC
  • MobileYes
  • MarketsFootball, Tennis , Horse racing
  • N/A
* T&C’s apply – 18+; Click CLAIM BONUS for details

Let me Talk you Through Registration

We kick off this Smarkets review with a guide to the sign up process which I found very simple to follow. The link to registration can be found via a prominent green button at the top of the homepage which is marked, ‘create account’.

Hit this and you will then bring up a set of two quick and easy forms, the first of which asks for email, a password and your date of birth. To back up my age, I was also asked to tick and confirm that I was over 18.

After this, name address and telephone number were taken and that was it. Obviously there is a verification process to follow but I had completed that initial sign up in just two minutes in what was one of the fastest procedures I had ever encountered.

A Strong Design and a Simple Site to Follow

The design of the site is very pleasing on the eye and while some customers would argue that this shouldn’t be the most important aspect of any Smarkets review, it’s a striking portal with good graphics and colours that blend nicely.

You may not be concerned with that, but first impressions are important and that attractive design is set to get more customers moving in to Smarkets as a result. Functionality is definitely vital and the exchange scores very highly in this respect thanks to a perfectly logical layout.

The most popular sports are listed at the top left of the homepage and there is a full A to Z list available if you scroll further down. Current events are shown in the middle of that page and that’s particularly important for an exchange where betting in-play is so important.

Additional information such as help options are also easy to locate to this is another area where Smarkets score full marks.

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Bookmaker Rating Highlights Cash Out Bonus More
  • Wide range of payment methods
  • One of the widest range of markets
In Bet Credits
100% Up to £100
Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
  • Live Streaming
  • In-Play Free Bet Club
Money Back as a Bonus
up to £40
* T&C’s apply, 18+. More:
New customers only. 18+, Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.
  • Sports App for iOS and Android
  • Price Boosts
Free Bets
Bet £10 Get £40
* T&C’s apply, 18+. More:

* T&C’s apply, 18+.

Licensing, Safety and other Important Information

Learn more about Smarkets safety and security.

While this is never going to be the most exciting part of any Smarkets review, we all like to know that we are playing with a company that takes our safety seriously and is open and honest about its credentials.

All operators who provide gambling services in the United Kingdom should show that they are approved by the UK Gambling Commission and Smarkets do just that, listing the information in full at the bottom of their homepage.

To find out more about their general license, click on the About Us link at the bottom of the page. This will lead to a host of information about the company and how it started and it’s clear when you read through all of these details that they are a transparent company and one that takes your safety and security very seriously.

What About Those Smarkets Markets?

That list of markets on the left side of the homepage is a comprehensive one: All of the popular events are here and for players in the UK, it will be particularly pleasing to see horse racing make the list.

The one thing that we didn’t find here was too many niches but that’s typical of any exchange. Handball is here but while we might not look to get involved with that in the UK, the sport is hugely popular with bettors on mainland Europe. All that’s really missing are the more obscure events such as bowling and chess but those are of minority interest and not many of us will miss them.

There are some betting options for current affairs plus TV and entertainment too so there are some novelty options for those who like to get involved. Overall, this is a list that focuses on the most popular sports and that’s what most of us want from an exchange so this is another positive section of this Smarkets review.

What Promotions and Offers Can I Claim?

The welcome offer at Smarkets promises risk free bets up to £50.00 and they must be placed on football markets – more specifically on the Premier League. What happens at sign up is that new players must nominate a chosen side and then place a series of £10.00 bets on their next five games.

If your bets win then you claim a profit in the normal way but if they were to lose, Smarkets would refund your outlay up to that £10.00 limit. There is a promo code to enter and it’s important to note that the bets have to be placed on the next five matches so you cannot skip a game and move on.

There is an alternative that works in the same way and it applies to five selected horse races. It’s a good risk free way to start things off but I would just suggest looking at the terms and conditions as there is a lot to remember as you play through.

Tell us About the Banking Options

Details About the Bookie
  • Established: 2008
  • Company: Smarkets (Malta) Limited
  • Licence: Available
  • Live chat: Yes
  • Email:
  • Customer support: 24/7
  • Adress: 1 Commodity Quay, St Katharine Docks, London E1W 1AZ

As part of their comprehensive help centre service, Smarkets list all of their payment options along with a guide as to how to use each one. It all starts with the most common options which are bank transfers plus all of the main debit and credit cards. Most of us have access to these and they are a quick and easy way to get on board.

As far as eWallets are concerned, the providers available are Trustly, Skrill and Neteller so it’s not a particularly big list but all of the big names are on there. That guide lists the terms for each option and you’ll be pleased to know that in each case, all transactions are free, There are, however, differences in minimum and maximum deposits so, for example, while the minimum deposit under Skrill is just £10.00, this rises up to £20.00 for Neteller.

You can easily check all of these terms under the help centre guide but in general there are some good options with great flexibility so the banking section of this Smarkets review is another positive one.

Does the Customer Service Live up to its Promise?

I was very impressed with the service options and they helped contribute to the high ranking I gave at the end of this Smarkets review. Those options start with the help centre and this is one of the most comprehensive sections I’ve seen anywhere on the web. Articles on exchanges and lay betting are provided so if you’re more familiar with standard sportsbooks, I’d urge you to have a read through these.

Of course, I realise that not all of us have the time to work through all of this information and that we would, at most times, prefer to contact a real person to get an answer in a shorter space of time. In that case, scroll down to the bottom of the homepage and click on the contact button. Here you will find an email address, a telephone number in the UK and Smarkets also encourage their customers to get in touch via their Twitter handle.

The only thing that’s really missing here is a live chat operator but in general this is a very comprehensive set of options and it’s clear when you take a look at the Smarkets Twitter account that players are getting their queries dealt with effectively and in a short space of time.

Smarkets Rating Criteria
  • Ability to bet in-store
  • Mobile App 9.0 /10
  • Variety of Markets 9.0 /10
  • Customer Care 9.5 /10
  • Easy Registration 8.0 /10
  • Bonus Offer 9.0 /10
  • Banking Options 9.0 /10
  • Loyalty Program 8.0 /10
Overall:9 /10
£10 Free

Conclusion: Why have I given a high ranking of 9?

Having used Betfair for many years I feel that they now have a great competitor and therefore, I am happy to conclude this Smarkets review with a high mark. Things start very positively here with that welcome bonus which is a set of risk free bets worth up to £50.00 and although that opening deal works a little differently to most, there is definite value within it as it can give a number of second chances for landing a profit.

It is a little complicated however and because of that, together with the fact that there are no ongoing promotions at the time of writing, I kept the mark down to 9.00.

Among the aspects that I was particularly impressed with was that help centre: I’ve never seen guides so comprehensive as these and for those who are a little unclear as to how exchanges work, there is some invaluable information here. Moving on from these guides, the help service is exceptional although it would be good to see a live chat operator being introduced in the future.

When you add in the type of competitive odds that an exchange always produces, plus a good set of banking options, I feel that that ranking of 9.00 is fully deserved and I would happily finish this Smarkets review by recommending the company to any new customer.

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